Pair Design

What is formalized is that designers always work in pairs, with one acting as the lead designer. Diogenes compares the relationship to the tennis stars Serena and Venus Williams in a doubles match, noting they are both amazing but one person is usually leading and serving.

“Pair design gives you a partner in crime to help you explore ideas more,” Diogenes explains. “It’s two people with similar or complementary skills riffing off each other. Plus when you have two people, it helps you get unstuck faster when you hit a roadblock.”

Both designers work on different design problems, but regularly brainstorm concepts and cross-pollinate ideas. Other team members may also involve themselves with the pair for consensus building and informal brainstorming, but the team prefers impromptu activities to formally scheduled workshops.

Compare to pair programming and designer and developer pairing

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